Healthcare marketing is mandatory to gain your relevance. If you’re a new practice or an established one, you still have to compete to be relevant. If you don't put your name out there no one will find you.
For example, I know 2 doctors that went to medical school together and graduated at the same time. One believed in marketing and promoting his practice to be relevant. The other believed that referrals and word-of-mouth marketing was good enough. Five years later the physician that believed in promoting and marketing himself has 3 offices around Texas and is doing very well. The other doctor recently started marketing and promoting himself because he was in need of more patients.
Guess what? He is five years too late. Don't wait the time is NOW.
Check on some great articles on being RELEVANT!