Being relevant is everything in today’s world. Think about all of the large companies that are relevant in the eye of today consumers, Apple, Android, Hybrid Cars and even the newest restaurants in town. If you take a step back and ask yourself, “How did they become relevant?” What would you say? Most likely marketing and self-promotion would be at the top of the list. Utilizing marketing and today's social media outlets can make you RELEVANT too!
Healthcare marketing is mandatory to gain your relevance. If you’re a new practice or an established one, you still have to compete to be relevant. If you don't put your name out there no one will find you.
For example, I know 2 doctors that went to medical school together and graduated at the same time. One believed in marketing and promoting his practice to be relevant. The other believed that referrals and word-of-mouth marketing was good enough. Five years later the physician that believed in promoting and marketing himself has 3 offices around Texas and is doing very well. The other doctor recently started marketing and promoting himself because he was in need of more patients.
Guess what? He is five years too late. Don't wait the time is NOW.
Check on some great articles on being RELEVANT!
http://www.customerthink.com/blog/the_battle_to_stay_relevant_personalizing_marketing_content
http://www.southcoasttoday.com/apps/pbcs.dll/article?AID=/20130719/SCBULLETIN/307290310
Healthcare marketing is mandatory to gain your relevance. If you’re a new practice or an established one, you still have to compete to be relevant. If you don't put your name out there no one will find you.
For example, I know 2 doctors that went to medical school together and graduated at the same time. One believed in marketing and promoting his practice to be relevant. The other believed that referrals and word-of-mouth marketing was good enough. Five years later the physician that believed in promoting and marketing himself has 3 offices around Texas and is doing very well. The other doctor recently started marketing and promoting himself because he was in need of more patients.
Guess what? He is five years too late. Don't wait the time is NOW.
Check on some great articles on being RELEVANT!
http://www.customerthink.com/blog/the_battle_to_stay_relevant_personalizing_marketing_content
http://www.southcoasttoday.com/apps/pbcs.dll/article?AID=/20130719/SCBULLETIN/307290310
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